Optimal timing is an AI-powered scheduling feature that removes the guesswork from post timing. Instead of manually researching the "best time to post on LinkedIn," Threadly learns from your specific audience's behaviour.
How it works
- Threadly analyses all your published posts across every connected account.
- For each platform, it calculates the average engagement rate (likes + comments + shares ÷ reach) for each day/hour combination.
- It identifies the top 3–5 publishing windows per platform per week where your content consistently outperforms.
- When you add a post to the queue with "Optimal timing" enabled, it is automatically slotted into the next available high-performance window.
Can I override optimal timing?
Yes — you can manually set any post to a specific date and time regardless of the optimal timing recommendation. Optimal timing only applies to posts where you explicitly select "Schedule at optimal time" in the queue.
How much data is needed?
Optimal timing works best with at least 4 weeks of posting history per platform. For newer accounts, Threadly falls back to industry-standard benchmarks (e.g., weekday mornings for LinkedIn B2B content) until your own data is sufficient.
Platform timing heatmap
View the full timing analysis for each connected platform under Analytics → Optimal Timing. The heatmap shows average engagement rate by day and hour as a colour grid — darker = higher engagement.